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Our mission is to build Mother Earths favourite childrens brand 

Noonie Earth 2021

The Noonie Way

written by Laura - co founder

At Noonie Earth, we believe that every moment is precious and time with one another is to be cherished & not to be taken for granted. This hit home at a young age for both of us when Co-Founder Rebecca (my older sister) was diagnosed with stage 4 cancer at the age of 18 and since that moment I knew I wanted to spend every single day with her, my best friend, for as long as I could.


In 2021 I was made redundant during the pandemic & Becky needed to get away from 2am salon finishes... so I asked her if we could start a business together. We have 6 spirited young boys between us and knew that children would be our common ground for business. We seem to LOVEEE having babies haha.


We create products that help parents celebrate every moment with their new babies, ensuring your children are as comfortable as they can be. Whether they are sleeping, playing or crafting we promise our products are best for their development and will support them through every magical milestone.

Our products are made using the softest organic fabrics that are sourced from the Earth to give you the best quality and comfort. All of our products are made with your family’s wellbeing in mind and combine both comfort and ease.

All our pieces are thoughtfully curated using sustainably sourced fabrics or recycled materials and manufactured in trusted factories. As well as being kind to the planet, our fabrics are gentle on a little one’s delicate skin.


Our goal is to create a business where keeping Mother Earth in our hearts we can generate jobs for mothers. Creating a child-friendly working environment & flexible working 


Mother’s are some of the hardest working people we know & we feel there is a real gap in the employment industry for them.

Welcome to the Noonie Earth family

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